A quintessential wide-aperture 50mm “normal” lens, the new ZEISS® Planar F1.4 offers high resolution, high-contrast and overall exceptional performance
Sony today introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z).
This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS® brand.It produces these consistently strong qualities throughout the entirety of the frame – from centre to corner – and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS® T* Coating that minimises flare and ghosting, creating the classic ZEISS® clarity. Additionally, its Planar design ensures minimal distortion.
The large F1.4 maximum aperture of the FE 50mm F1.4ZA lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning ‘bokeh’, or background defocus, in images.The lens also features an aperture ring with an adjustable ON/OFF switch, an AF/MF focus mode switch, and a dust and moisture resistant design[i], further increasing its functionality.
The new lens is also equipped with a ring drive SSM (Super Sonic wave Motor) system, which allows it to efficiently lock focus with speed, precision and in near silence, making it particularly useful for shooting movies.
Pricing and Availability
The new FE 50mm F1.4 ZA lens will ship this July and will be available across Denmark for approximately 13.800 DKK.
For more information, please contact your local PR manager or:
David Edwards, Corporate Communications, Sony Europe
+44 (0)1932 817022 / firstname.lastname@example.org
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016. Sony Global Web Site: http://www.sony.net/
[i]Although the design is dust and moisture resistant, absolute protection from dust and moisture is not guaranteed.
Sony er førende producent af produkter inden for lyd, video, foto, spil, kommunikation, nøgleenheder og informationsteknologi til både forbrugere og professionelle. Med en unik global position er Sony førende inden for elektronik- og underholdningsindustrien med musik, film, gaming og online tjenester. Sony leverede i regnskabsåret der endte 31. marts 2016 et resultat på godt 72 milliarder dollars. Læs mere om Sony Global på sony.net og om Sony Danmark på sony.dk.