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Overflødige kabler forvandlet til sommermode

Pressemeddelelse   •   Jul 14, 2016 09:00 CEST

h.ear on blue headphones with phone case

Badetøjsmærket AURIA har i samarbejde med Sony skabt verdens første kollektion af rejsetilbehør produceret af kabler fra hovedtelefoner.

  • Sony samarbejder med modebrandet AURIA om at genanvende kabler fra hovedtelefoner.
  • Resultatet er fem unikke designs til rejsegarderoben, inspireret af de nye trådløse h.ear on MDR-100ABN hovedtelefoner fra Sony.

Sony har indgået et samarbejde med AURIA, et førende brand inden for bæredygtig bademode, om at skabe en iøjnefaldende kollektion af rejsetilbehør til kvinder – produceret af overflødige kabler fra de nye h.ear on hovedtelefoner fra Sony. Hovedtelefonerne, der fås i fem dynamiske farver, har et design, der gør det muligt at lytte til musik trådløst i en fantastisk lydkvalitet og samtidig undgå sammenfiltrede kabler.

Tilbehørskollektionen er skabt af i alt 113 meter overflødige ledninger fra hovedtelefonerne og matcher dermed farverne i h.ear on-serien. Sony x AURIA 'Fashion Unplugged'-kollektionen består af en pasholder i farven Lime Yellow, et brilleetui i Bordeaux Pink, en strand taske i Cinnober Red, et smartphone-cover i Viridian Blue og strandtøfler i Charcoal Black.

To celebrate Sony’s new h.ear on Wireless NC headphones, which promise tangle-free travel, the accessories range has been inspired by travel scenarios synonymous with losing yourself in music – whether it be the daily commute or simply relaxing at the beach.

Director and Designer at AURIA, Diana Auria, whose designs have been seen on the likes of Rihanna, Daisy Lowe and Lily Cole, commented: “The opportunity to partner with Sony on such an innovative project was amazing. I am a long term champion of sustainable fashion, and the headphone wires have been a great material to upcycle and design with. They have made really fun, colourful and durable travel products.”

The travel capsule collection has been created to complement Sony’s new range of single-colour, fuss-free headphones, which in addition to offering perfect sound and form-fitting comfort, also act as an eye-catching accessory.

NFC and Bluetooth technology in the h.ear on Wireless NC headphones have removed the need for a wired connection, giving you an authentic sound without getting caught up in the cables. This technology allows you to simply touch your NFC-enabled device to the headphones for a quick, seamless connection, before streaming your music collection or listening to your audio book.

The headphones are also equipped with a Digital Noise Cancelling function that instantly makes ambient sounds fade away, letting you focus on the music and nothing else.

Alberto Ayala, Director of Video & Sound product marketing at Sony Europe, added: “Your headphones are an extension of you – like your phone and keys, they go with you everywhere. So h.ear on Wireless NC headphones have been designed to be a part of your life.”


For more information on the 100ABN h.ear on Wireless NC headphones please see our online press centre here

For further information, please contact sony@discus-communications.dk


AURIA was launched in 2013, and is famed for its craft and care, balanced with conscious innovation and playful style.Founded by Diana Auria, a graduate from the world-renowned London College of Fashion, the brand champions a new generation of recycled fabrics made from discarded fishing nets and other waste.AURIA has featured on leading catwalks since inception and the designs have been seen on the likes of Rihanna, Daisy Lowe and Eliza Doolittle to name a few.

Om Sony

Sony er førende producent af produkter inden for lyd, video, foto, spil, kommunikation, nøgleenheder og informationsteknologi til både forbrugere og professionelle. Med en unik global position er Sony førende inden for elektronik- og underholdningsindustrien med musik, film, gaming og online tjenester. Sony leverede i regnskabsåret der endte 31. marts 2016 et resultat på godt 72 milliarder dollars. Læs mere om Sony Global på sony.net og om Sony Danmark på sony.dk.

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